About Us

We at Sportsman's Horizons share your interest in the outdoors.  Owned by Jay and Donna Jicinsky ND they live in Central Wisconsin but enjoy spending time at their cabin in the woods in the Blue Hills of Wisconsin and at their little piece-of-heaven outside of Deadwood South Dakota in the Black Hills.  They love hunting, hiking, traveling, exploring nature and adventures in their UTV. 

Donna has been fascinated by health and the human body as long as she can remember and began working in the holistic health care field in 1999. She is a Traditional Naturopath, and has earned numerous other diplomas and certifications in a variety of holistic health topics along the way. She has been doing holistic health consulting since 2005. Jay is also educated and well versed in Natural Health Care and is an avid outdoorsman.  He is the former owner of a very successful archery store as well as a bow string manufacturing company.  They own and operate Perfect Balance Wellness Center in Wisconsin Rapids WI.  

At Sportsman's Horizon, we are dedicated to education as well as providing premium quality nutritional supplements.  If you still aren't sure what your body needs, we offer personalized Bioenergetic Assessments to determine your priorities.  We can help you enjoy your outdoor lifestyle for many years to come!